摘要
从当今社会的发展情况来看,广告设计对视觉传达的重视度不断提升,好的广告往往可给人带来极致的视觉冲击力。视觉传达艺术是全新的信息传播理念,也是现代化广告设计思维,将其应用于现代广告设计中,可提升广告的经济、文化、社会效益,其价值是毋庸置疑的。本文主要对视觉传达设计的发展历程进行介绍,并对其在现代广告设计的应用价值及应用原则进行探讨,并提出视觉传达艺术在现代广告设计中的创新应用策略,以期为现代广告设计的发展提供有效参考。
From the development of today's society,the importance of advertising design to visual communication is constantly improving,and good advertising can often bring a strong visual impact to people.Visual communication art is a brand new concept of information communication,but also a modern advertising design thinking.Its application to modern advertising design can improve the economic,cultural and social benefits of advertising,and its value is beyond doubt.This paper mainly introduces the development process of visual communication design,and discusses its application value and application principles in modern advertising design,and puts forward the innovative application strategy of visual communication art in modern advertising design,in order to provide effective reference for the development of modern advertising design.
作者
张广亮
ZHANG Guangliang(Lin College of Yulin Vocational and Technical College,Yulin 719000,China)
出处
《鞋类工艺与设计》
2023年第18期42-44,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
现代广告设计
视觉传达艺术
艺术价值
modern advertising design
visual communication art
artistic value
