摘要
红色文化是中国共产党领导中国人民在长期实践中积淀起来的具有中国特色的先进文化。本文在红色文化价值传播视域下,立足新时代媒体传播生态格局,探析口语传播的人际性问题。新媒体时代,媒体融合已从行业发展上升为国家意志,新媒体与传统媒体的融合已成定势。在这样的宏观背景下,一方面,是时候审视现实并超越专业领域的界限,向全媒体时代口语传播领域延伸,观照更广阔的口传创作主体。另一方面,媒体融合生态环境下的口语传播不仅关乎语言本身,还关乎其所蕴含的家国情怀、民族自信、全媒体素养、创新能力、人文底蕴、德行修为等,具有全息性的特征。本文首先从概念出发,探讨媒体融合背景下口语传播的全息性及口语传播人际性的共在与演化特征,揭示融媒背景下口语传播从社会性到人际性的复归。其次借助社会学中的“陌生人理论”,探讨沉浸传播模式中人际性在虚拟空间的实现。最后从监管缺席和技术赋权两个维度,探讨媒体融合背景下口语传播人际性存在的问题和相关对策,并提出口语传播人际性方面相关问题的探索应当尊重事物发展的客观规律,以一种更加开放的心态适应媒介生态环境,以更加理性的方式寻求提升口传素养的最优路径,把对中华民族语言文化的认同感根植于国人心中。
Red culture is an advanced culture with Chinese characteristics that has been accumulated by the Chinese people under the leadership of the Communist Party of China in long-term practice.Red culture is an advanced culture with Chinese characteristics that has been accumulated by the Chinese people under the leadership of the Communist-red culture value communication,based on the ecological pattern of media communication in the new era.In the era of new media,media integration has risen from industry development to national will,and the integration of new media and traditional media has become a definite trend.In such a macro context,on the one hand,it is time to look at the reality and go beyond the boundaries of the professional field to extend to the field of oral communication in the era of all media,and to take care of the broader subjects of oral communication creation.On the other hand,oral communication in the ecological environment of media convergence is not only about the language itself,but also about the deep feelings of family and nation,national self-confidence,all-media literacy,innovation ability,humanistic background and moral cultivation,which have holographic characteristics.This paper firstly explores the holographic nature of oral communication in the context of media convergence and the co-existence and evolution of the interpersonal nature of oral communication,revealing the reversion from social to interpersonal nature of oral communication in the context of media convergence.Secondly,we explore the realization of interpersonality in the virtual space in the immersive communication mode with the help of the“stranger theory”in sociology.Finally,the problems of interpersonality in oral communication in the context of media convergence and related countermeasures are discussed from two dimensions:absence of regulation and technological empowerment,and it is suggested that the exploration of interpersonality in oral communication should respect the objective laws of development,adapt to th
作者
苏媛
吴美晨
Su Yuan;Wu Meichen
出处
《媒介批评》
2023年第1期337-350,共14页
Media Criticism
基金
中国社会科学院大学2022年教学改革示范项目“新时代红色文化价值传播人才培养模式”(项目编号:JGSF2002004)的研究成果。
关键词
红色文化价值
媒体融合
口语传播
人际性
The Value of Red Culture
Media Convergence
Oral Communication
Interpersonal
