摘要
互联网技术高频迭代升级、行业竞争日趋激烈等原因使搭建在“互联网+”平台上的业务风险和盈利风险陡增。互联网公司盈利模式的构建和质量成为企业可持续发展的关键,也成为理论界和实务界探讨的热点话题。本文以X公司的盈利模式为研究对象,运用文献研究法和财务分析法等,针对其盈利模式的框架、质量和绩效展开深入分析,探寻其优劣势,并根据公司运营特质提出优化建议,以期为我国“互联网+”时代下的科技公司提供发展新思路。
Due to the high-frequency iterative upgrading of Internet technologies and the increasingly fierce competition in industries,etc.,the business risks and profitability risks of building on the“Internet+”platforms have increased steeply.The construction and quality of the profit model of Internet companies have become the key to the sustainable development of enterprises,and have also become a hot topic of discussion in the theoretical and practical circles.In this paper,we take the profit model of Company X as the research object,use the methods of literature research and financial analysis to analyze the framework,quality and performance of its profit model,explore its strengths and weaknesses,and put forward optimization suggestions according to the company’s operational characteristics,to provide a new way of thinking for the development of China’s technology companies in the“Internet+”era.
作者
夏子雯
XIA Ziwen(Shandong Technology and Business University Yantai,Shandong 264000)
出处
《中国商论》
2023年第19期165-168,共4页
China Journal of Commerce
