摘要
数字经济时代变革下信息技术成为驱动旅游产业创新发展的主导力量。根植于数字经济情景梳理数字技术升级与旅游产业创新发展历程的交互影响,从数字技术创新视角将旅游产业数字化创新历程划分为四个时期,分别为企业管理信息化时代的萌芽期,基于web1.0和web2.0的国际互联网时代的成长期,以智能手机为代表的移动互联网时代的扩张期,以人工智能、5G为代表的新一代信息技术时代的升级期。从四个维度综合分析旅游产业数字化创新的演化规律,在产业定位方面,旅游产业经历了由外交事业向经济产业再到综合性产业的演化;在产业动力方面,旅游产业经历了由政策驱动向市场驱动再到技术驱动的演化;在产业组织方面,旅游产业经历了由产业集团向产业链再到产业生态系统的演化;在产业范围方面,旅游产业经历了产业内部延伸发展向产业外部延伸发展再到多产业融合发展的演化。最后,立足本土国情总结归纳旅游产业数字化创新的中国特色经验与启示,包括以扶持性政策营造良好产业环境,升级旅游产业数字化基础设施,变革旅游产业数字化创新模式,构建旅游产业数字化生态体系。
In the digital economy era,information technology has become the leading force driving the innovative development of the tourism industry.Rooted in the digital economy scenario,this paper combs the interaction between digital technology upgrading and tourism industry innovation and development process,and divides the process of the digital innovation in tourism industry into four periods from the perspective of digital technology innovation,namely,the embryonic period of the enterprise management information age,the growth period of the internet age based on web1.0 and web2.0,the expansion period of the mobile internet age represented by smart phones,the upgrade period of the new generation information technology era represented by artificial intelligence and 5G.This paper comprehensively analyzes the evolution law of digital innovation of tourism industry from four dimensions.In terms of industrial positioning,the tourism industry has experienced the evolution from diplomatic cause to economic industry and then to comprehensive industry;In terms of industrial driving force,the tourism industry has undergone the evolution from policy-driven to market-driven,and then to technology-driven;in terms of industrial organization,the tourism industry has undergone the evolution from industrial groups to industrial chains and then to industrial ecosystems;In terms of industrial scope,the tourism industry has experienced the evolution from internal extension to external extension,and then to the integration of multiple industries.Finally,based on local national conditions,the paper summarizes the experience and enlightenment of digital innovation in tourism industry with Chinese characteristics,including creating a good industrial environment with supportive policies,upgrading the digital infrastructure of the tourism industry,transforming the digital innovation model of the tourism industry,and building a digital ecosystem of the tourism industry.
作者
陈雪钧
张玉凤
李莉
CHEN Xuejun;ZHANG Yufeng;LI Li(School of Tourism and Media,Chongqing Jiaotong University,Chongqing 400074,China;School of Tourism and Service Management,Chongqing University of Education,Chongqing 400065,China)
出处
《开发研究》
2023年第4期72-80,共9页
Research On Development
基金
重庆市社会科学规划英才计划项目“新时期重庆康养旅游产业创新发展研究”(2021YC046)
四川省哲学社会科学重点研究基地四川旅游发展研究中心项目“成渝地区双城经济圈康养旅游协同创新发展研究”(LY22-05)
重庆市教委人文社会科学项目“疫情常态化下成渝地区康养旅游产业生态圈协同创新发展研究”(228KGH453)。
关键词
数字经济
旅游产业
数字化创新
digital economy
tourism industry
digital innovation