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生成式人工智能时代电子商务类课程改革研究 被引量:3

Research on the Reform of E-commerce Courses in the Era of Generative Artificial Intelligence
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摘要 当前电子商务类课程存在教学内容滞后、教学方法传统、教学目标陈旧等问题。随着生成式人工智能的广泛应用,高职院校原有课程体系面临着重大的挑战和机遇。为了适应人工智能时代的学生需求和人才培养,该文提出教师角色、教学内容、教学手段三方面的智能化改革措施,以实现电子商务类课程的全面变革。其中,教师角色的智能化改革包括教师角色的转变和教师能力的提升;教学内容的智能化改革包括教学内容的更新和教学内容的个性化;教学手段的智能化改革包括教学手段的多样化和教学手段的智能化。该文的研究成果对于高职院校电子商务类课程改革具有重要指导意义,也为其他课程的智能化改革提供了借鉴和参考。 There are problems such as outdated teaching content,traditional teaching methods,and outdated teaching objectives in current e-commerce courses.With the widespread application of generative artificial intelli⁃gence,the original curriculum system of higher vocational colleges is facing significant challenges and opportuni⁃ties.In order to adapt to the needs of students and talent development in the era of artificial intelligence,this pa⁃per proposes three intelligent reform measures in the aspects of teachers’roles,teaching content,and teaching methods to achieve comprehensive transformation of e-commerce courses.Among them,the intelligent reform of teachers’roles includes the transformation of teachers’roles and the improvement of teachers’abilities.The in⁃telligent reform of teaching content includes the updating of teaching content and the personalization of teaching content.The intelligent reform of teaching methods includes the diversification and intelligence of teaching meth⁃ods.The research results of this paper have important guiding significance for the reform of e-commerce courses in higher vocational colleges,and also provide references for the intelligent reform of other courses.
作者 杨阁 何兴旺 YANG Ge;HE Xingwang
出处 《科教文汇》 2023年第18期72-76,共5页 Journal of Science and Education
基金 2021年度安徽省高校自然科学研究项目(KJ2021A1480)。
关键词 人工智能 教学改革 网络营销 智能化 artificial intelligence teaching reform online marketing intelligentization
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