摘要
艺术介入特色城镇能将地方特色文化资源变成一种生产要素,通过市场资源配置的手段推动地方人居环境更新、现代生活美学营造以及文化创意产业培育,并为推动城乡统筹发展提供新思路。研究运用计划行为理论和制度行为与发展框架,从居民微观视角出发构建艺术小镇行动逻辑框架,结合重庆市实地调研数据对模型进行结构方程检验。结果表明,居民是艺术小镇建设的核心,其行为态度、主观规范和知觉控制认知交互影响行为意愿,进而转化为行为响应,转化过程受外部环境变量影响。基于此,提出推进艺术小镇建设路径的三大关键:推动文化挖掘利用;完善地方产业链条;尊重居民主体地位。
Art intervening in characteristic cities and towns can turn local characteristic cultural resources into a kind of production factors,promote the renewal of local living environment,the construction of modern life aesthetics and the cultivation of cultural and creative industries by means of market resource allocation,and provide new ideas for promoting the coordinated development of urban and rural areas.The research uses the theory of planned behavior(TPB)and the framework of institutional behavior and development(IAD model)to construct the logical framework of art town action from the micro perspective of residents,and conducts structural equation test on the model with the field survey data of Chongqing.The results show that residents are the core of the construction of art town.Their behavioral attitudes,subjective norms and perceptual control cognition interact to affect their behavioral intentions,which then translate into behavioral responses.The transformation process is affected by external environmental variables.Based on this,three keys to promote the construction of art town are proposed:standardizing the participation process of market subjects,clarifying the ownership and use rights of property rights,and ensuring that residents share the developmentachievements.
出处
《北京文化创意》
2023年第4期31-41,共11页
Beijing Culture Creativity
基金
教育部人文社科基金项目“文化场景视域下川渝特色小镇培育路径与更新策略研究”(18YJA750071)
重庆市社科规划一般项目“党领导文化建设的百年历程与创新进路研究”(2020YBMK005)
国家社科基金一般项目“公共艺术介入城乡文化治理的演进逻辑与创生实践研究”(20BGL305)
西南大学创新创业训练项目“艺术乡建赋能村居环境更新的创生逻辑与实践策略”(202110635021)。
关键词
计划行为理论
结构方程模型
居民
艺术小镇
参与意愿
Theory of Planned Behavior
Structural Equation Model
Residents
Art Town
Willingness to Participate
