摘要
文章通过对游客开展问卷调查,获取游客的人口统计学特征、游客对乳山旅游和非物质文化遗产的行为特征、游客对乳山“非遗+旅游”融合发展的期望需求等三方面内容,以此为导向,从吃、玩、赏、学、购五种植入方式,构建多元化的乳山“非遗+旅游”融合发展模式,并从政府、旅游机构、非遗传承人、监管机构等方面提出相应的保障性措施,以期为乳山“非遗+旅游”的融合发展提供指导,为其他地区“非遗+旅游”的融合发展提供经验的借鉴。
By conducting a questionnaire survey on tourists,we obtained the demographic characteristics of tourists,the behavioral characteristics of tourists towards tourism and intangible cultural heritage in Rushan,and the expectation and demand of tourists for the in-tegrated development of“non-heritage+tourism”in Rushan,and with this as the guide,we built a diversified model of integrated develop-ment of“non-heritage+tourism”in Rushan in five implantation methods:eating,playing,enjoying,learning and purchasing.It also propo-ses corresponding safeguard measures from the government,tourism organizations,non-genetic inheritors and supervisory agencies,with a view to providing guidance for the integrated development of“non-heritage+tourism”in Rushan and providing guidance for other regions.The aim is to provide guidance for the integrated development of“non-heritage+tourism”in Rushan,and provide experience for the inte-grated development of“non-heritage+tourism”in other regions.
作者
廖静静
于亚琦
王晓伟
Liao Jingjing;Yu Yaqi;Wang Xiaowei(Shandong Vocational University of Foreign Affairs,Weihai,Shandong,264504)
出处
《市场周刊》
2023年第10期56-60,共5页
Market Weekly
基金
山东省艺术科学重点课题“旅游消费者视角下乳山‘非遗+旅游’融合发展模式的构建研究”(项目编号:L2023Z04190806)。
关键词
游客
非物质文化遗产
旅游
融合发展
visitors
intangible cultural heritage
travel
integration development
