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“云养艾草”智能交互平台商业模式探讨

Discussion on the Business Model of the"Cyber Planting Artemisia"Intelligent Interaction Platform
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摘要 为传承艾草文化、助力农村农业发展、满足人们对个性化农产品的需求,“云养艾草”智能交互平台以传统中医药材艾草为切入口,数字赋能“云养”模式,将云端虚拟艾草种植与实体经济紧密结合,将线上“云养艾”和线下“真养艾”相结合,通过艾草认养、托管代种、成果收获等多种个性化定制方式,依托数字化技术向群众普及艾草为代表的传统中医药文化,帮助农民降低经营风险,提升产品附加值,实现农民增收,助力乡村振兴。 In order to inherit the culture of Artemisia,assist the development of rural agriculture,and meet people's needs for personalized agricultural products,the"Cyber Planting Artemisia"Intelligent Interaction Platform takes traditional Chinese medicine Artemisia as the entry point,and digitally empowers the"Cloud Planting"mode.It closely combines cloud virtual Artemisia planting with the real economy,combines online"Cyber Planting"and offline"Real Planting"Artemisia,and then adopts Artemisia adoption,trusteeship,and self-cultivation.Through various forms of private customization such as achievement harvesting,we rely on digital technology to popularize the traditional Chinese medicine culture represented by Artemisia to the masses,helping farmers reduce business risks,increase product added value,increase farmers'income,and assist in rural revitalization.
作者 占琦 宋铭苑 赵雪婷 张延嘉 李汪伟 桂玉娟 ZHAN Qi;SONG Mingyuan;ZHAO Xueting
出处 《智慧农业导刊》 2023年第18期5-8,共4页 JOURNAL OF SMART AGRICULTURE
基金 国家级大学生创新创业训练计划项目(202213234002)。
关键词 艾草 云养 智能交互平台 互联网 商业模式 Artemisia Cyber Planting Intelligent Interaction Platform Internet business model
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