摘要
自2010年开始建设海南国际旅游岛以来,海南省旅游业发展进步明显,全社会整体经济实力得到明显提高,产业结构调整也取得了积极进展。以海南国际旅游岛的视角对海南省旅游业发展现状以及存在的问题进行一系列分析,从基础设施建设、产品开发、营销推广等方面提出了对促进海南省旅游业发展的对策和建议。
Since the construction of Hainan International Tourism Island in 2010,the tourism industry in Hainan Province has made significant progress,the overall economic strength of the whole society has been significantly improved,and positive progress has been made in the adjustment of industrial structure.The current situation and existing problems of tourism development in Hainan Province from the perspective of Hainan International Tourism Island were analyzed.Countermeasures and suggestions are put forward for promoting the development of tourism in Hainan Province from aspects such as infrastructure construction,policy opportunities,product development,and marketing promotion.
作者
石磊
蔡道成
SHI Lei;CAI Daocheng(School of Tourism,Hainan Tropical Ocean University,Sanya 572000,Hainan,China;Business School,Hainan Tropical Ocean University,Sanya 572000,Hainan,China)
出处
《科技和产业》
2023年第14期100-110,共11页
Science Technology and Industry
基金
2022年海南省研究生创新科研课题(Qhys2022-316)。
关键词
国际旅游岛
旅游业
海南省
international tourism island
tourism
Hainan
