摘要
在就业形势复杂的当下,职场类真人秀有着非常大的受众空间。2021年,同期出现了三档职场观察类节目—《初入职场的我们》《闪闪发光的你》《上班啦,妈妈》,却均未得到受众好评。文章基于扎根理论,对这三档节目的豆瓣评论数据作了质性研究,构建了由节目形式、节目内容、节目输出、节目满足四大模块组成的受众感知偏好模型,并细分了各模块下的类型元素。依据理论模型,提出职场观察类真人秀的创新路径。
In the current complex employment situation,workplace reality shows have a very large audience space.In 2021,three workplace observation programs appeared in the same period:“Career Beginners”,“Sparkling You”and“Going to Work,Mom”,but none of them were well received by the audience.Based on the grounded theory,this paper makes a qualitative study on the Douban review data of these three programs,constructs an audience perception preference model composed of four modules:program form,program content,program output and program satisfaction,and subdivides the type elements under each module.Based on the theoretical model,this paper puts forward the innovative path of workplace observation reality shows.
作者
唐灿灿
黄帮惠
TANG Cancan;HUANG Banghui(Institute for Advanced Study in Humanities and Social Sciences,Beijing Normal University,Zhuhai 519087,China;Zhuhai Meizu Technology Co.,Ltd.,Zhuhai 519085,China)
出处
《苏州教育学院学报》
2023年第4期79-86,共8页
Journal of Suzhou College of Education
关键词
职场观察类
真人秀
受众偏好
豆瓣
扎根理论
创新
workplace observation
reality shows
audience preferences
Douban
grounded theory
innovation
