摘要
数字消费异化是一个当代社会现象。在数字工业社会,资本和数字技术“合谋”,在消费领域深耕、开掘出资本积累和利润增长的数字空间,导致了数字消费主体的奴役化、数字消费活动的剥削化、消费商品的数据流量化和数字消费体验的荒芜化等消费异化的新的表象形式。数字消费异化这一新表象形式有其深刻的发生缘由,即数字资本积累时空加速的本性驱迫、数字技术黑箱隐蔽操纵的算法霸权以及二者“合谋”制造的数字消费文化价值观念的弥漫散播。据此,要解蔽数字消费异化,就应以人民为中心规训资本、依托制度优势公正数据算法、构建理性的主体消费心理、建立数字资源共享机制以优化数字消费。
The alienation of digital consumption is a contemporary social phenomenon.In the digital industrial society,capital and digital technology conspire to create a digital space for capital accumulation and profit growth in the consumption field,leading to new forms of consumption alienation in the digital space,such as the enslavement of consumer entities,the exploitation of consumer activities,the flow of data on consumer goods,and the desolation of consumer experiences.The alienation of digital consumption has its profound reasons,such as the acceleration of digital capital accumulation in time and space,the hidden manipulation of digital technology black boxes,and the cultural values of digital consumption.Therefore,in order to uncover the alienation of digital consumption,it is necessary to train capital with the people as the center,rely on institutional advantages to fair data algorithms,construct a rational consumer psychology,and establish a digital resource sharing mechanism to optimize digital consumption.
作者
谭静
刘文钦
Tan Jing;Liu Wenqin(School of Marxism,University of Electronic Science and Technology of China;Organization Department of Party Committee,Chengdu Textile College,Chengdu 611731,China)
出处
《江苏大学学报（社会科学版）》
2023年第5期99-112,共14页
Journal of Jiangsu University(Social Science Edition)
基金
国家社会科学基金西部项目(22XKS012)。
关键词
资本
数字资本
数字消费
消费异化
资本积累
数字技术
capital
digital capital
digital consumption
consumption alienation
capital accumulation
digital technology
