摘要
服务型制造模式成为制造企业实现工业化与信息化深度融合的关键模式之一,如何跨越单个企业内部视角揭示服务型制造过程中价值创造的内在机理与非线性演化路径,成为制造企业服务化转型升级中面临的关键难题。基于价值星系视角,本文选取陕鼓作为研究对象,解构内部价值星系提供的战略要素和外部价值星系的资源整合作用,基于服务化转型的阶段特点和产品—技术—业务多元融合情境,提炼服务型制造模式的价值创造机理与演化路径。研究发现:第一,构建价值星系是企业向服务型制造转型过程中实现价值创造的必要条件,并且在价值创造机理方面提供了跨越单个企业内部的细粒度规律揭示。第二,服务型制造价值创造过程中强调以客户为导向,内部价值星系为企业的价值创造提供独特的战略要素,而外部价值星系通过资源整合为焦点企业的价值创造提供动力支持。第三,基于服务化的阶段性特点和产品—技术—业务的多元融合情境,在价值创造过程中遵循“服务化探索—服务化转型—服务化延伸”的非线性演化路径。本文从价值星系视角出发,跨越单个企业内部价值创造的范式藩篱,以及探索多元融合的非线性演化路径,为制造企业实现服务化战略转型中的价值创造提供一定的参考。
The service-oriented manufacturing model has become one of the key models for manufacturing enterprises to realize the deep integration of industrialization and informatization,but the revelation of the mechanism and path of its value creation remains within the paradigm of product-technology binary integration within individual companies,and how to reveal the intrinsic mechanism and non-linear evolution path of value creation in the process of service-oriented manufacturing across the internal perspective of a single enterprise has become a key problem faced by manufacturing enterprises in the transformation and upgrading of servitization.Based on the value constellation perspective,this paper selects Shaangu Group as the research object,deconstructs the strategic elements provided by the internal value constellation and the resource integration role of the external value constellation,and refines the value creation mechanism and evolution path of service-oriented manufacturing model based on the stage characteristics of service-oriented transformation and the product-technology-business multi-functional integration scenario.The study finds that,first,the construction of a value constellation is a necessary condition for enterprises to achieve value creation during the transformation towards service-oriented manufacturing.It also provides fine-grained insights into the mechanisms of value creation that transcend individual enterprises.Second,customer orientation is emphasized in the value creation process of service-oriented manufacturing,and the internal value constellation provides unique strategic elements for the value creation of enterprises,while the external value constellation,through resource integration,provides support and driving force for the focal enterprise's value creation.Third,based on the phased characteristics of servitization and the diversified integration of products,technologies,and services,the value creation process follows a non-linear evolutionary path of “servitization exploration-
作者
王璧
李全升
苏秦
WANG Bi;LI Quan-sheng;SU Qin(School of Management,Xi'an Jiaotong University,Xi'an,Shanxi,710049,China;State Key Laboratory for Manufacturing Systems Engineering,Xi'an Jiaotong University,Xi'an,Shanxi,710049,China;The Key Lab of the Ministry of Education for Process Control&Efficiency Engineering,Xi'an Jiaotong University,Xi'an,Shanxi,710049,China)
出处
《经济管理》
北大核心
2023年第8期86-105,共20页
Business and Management Journal ( BMJ )
基金
国家社会科学基金重大项目“工业化与信息化融合战略的体系、路径与方法研究”(15ZDB150)。
关键词
价值创造
服务型制造
价值星系
演化路径
案例研究
value creation
service-oriented manufacturing
value constellations
evolution path
case study
