摘要
近年来民营医院正在快速发展扩张,在发展过程中提升核心竞争力是每个民营医院管理者的目标。文化建设是民营医院核心竞争力的重要组成部分,对内可提高职工忠诚度与积极性,对外有利于医院品牌宣传与社会公益性体现。但民营医院文化建设过程中存在历史底蕴浅薄、建设成本高、社会诚信危机、内外环境复杂等问题。作者基于实地考察与文献研究,采用SWOT分析法对民营医院文化建设的内、外部环境进行态势分析,并就影响民营医院文化建设发展的劣势与威胁、优势与机会提出民营医院文化建设的策略与建议,为民营医院文化建设提供参考。
With the rapid expansion of private hospitals in China in recent years,to improve the core competitiveness has become the goal of all these hospitals.Culture is a critical component of private hospitals'core competitiveness.Building a robust culture can increase staff loyalty and engagement while enhancing corporate social responsibility and brand advocacy for the hospitals.However,private hospitals frequently encounter issues such as a limited history,high costs,social credit crisis,and complex environment during the culture construction.Using field survey and literature review,we conducted a SWOT analysis to evaluate the internal and external factors affecting cultural construction in private hospitals and proposed relevant strategies and recommendations.
作者
刘泳杏
杨风
吕朋朋
柏慧
Liu Yongxing;Yang Feng;Lyu Pengpeng;Bai Hui(School of Public Health,Guilin Medical University,Guilin 541199,Guangxi Province,China;School of Humanities and Management,Guilin Medical University,Guilin 541199,Guangxi Province,China)
出处
《中国医疗管理科学》
2023年第5期82-86,共5页
Chinese Journal Of Medical Management Sciences
基金
国家自然科学基金资助项目“多边代理困境视域下新创社会资本办医机构管理层激励扭曲与败德行为治理机制研究”(71864009)。
关键词
民营医院
文化建设
SWOT分析
Private hospitals
Cultural construction
SWOT analysis
