摘要
阐述数字化技术与电子商务的特点,电子商务营销策略的原则和优化实践,数字化电子商务的营销策略,包括社交媒体营销、内容营销、精准营销。
This paper describes the characteristics of digital technology and e-commerce, the principles and optimization practices of e-commerce marketing strategies, and the marketing strategies of digital e-commerce, including social media marketing, content marketing, and precision marketing.
作者
于岚
YU Lan(Lanzhou University of Finance And Economics,Gansu 730101,China)
出处
《集成电路应用》
2023年第7期376-377,共2页
Application of IC
关键词
数字化技术
电子商务
社交媒体
营销策略
digital technology
e-commerce
social media
marketing strategy
