摘要
目的:探索社会体格焦虑、身体意象对女性体育消费态度的影响。研究方法:通过网络发放问卷,采用社会体格焦虑量表、BISS(BodyImageStateScale)量表、体育消费态度量表对401名女性受访者进行调查。研究结果:①社会体格焦虑与体育消费态度具有正相关关系;②身体意象与体育消费态度具有负相关关系;③身体意象在社会体格焦虑和体育消费态度之间起到部分中介作用。结论:社会体格焦虑、身体意象对女性体育消费态度分别有正向和负向影响作用且身体意象在其中发挥中介效应。
The objective of this paper is to explore the effect of social physique anxiety and body imagery on womens attitudes toward sports consumption.Methods:401 female respondents were surveyed using the Social Physique Anxiety Scale,BISS(Body Image State Scale),and Sports Consumption Attitude Scale.Results:Social physique anxiety was positively correlated with sports consumption attitude;body imagery was negatively correlated with sports consumption attitude;body imagery played a partially mediating role between social physique anxiety and sports consumption attitude.Conclusion:Social physique anxiety and body imagery have positive and negative effects on womens attitudes toward sports consumption,respectively,and body imagery plays a mediating role in them.
作者
司雨卉
Si Yuhui(Soochow University,Suzhou 215000,China)
出处
《体育科技文献通报》
2023年第8期221-223,247,共4页
Bulletin of Sport Science & Technology
关键词
社会体格焦虑
身体意象
体育消费
消费态度
social physique anxiety
body imagery
sports consumption
consumption atitude
