摘要
旅游产品作为文化产业的重要组成部分,其发展路径也随着文化创意产业的蓬勃发展得到新的研究。旅游产品具有艺术性、文化性与经济价值,但目前市面上的旅游产品设计多为艺术图案和文化的简单复刻,同质化、缺乏创意等问题显著,无法完全表现旅游产品的文化创意和地区特色,也无法形成一套确定的、系统的创作流程和设计方案。该研究针对上述缺点,提出适合旅游产品特性并强调联想的形态联想组合法,并通过实际案例论证如何使用该方法经由设计转换至可量产的文化旅游产品。
As an important part of the cultural industry,tourism products have received new research on their development path along with the vigorous development of cultural and creative industries.Tourism products have artistic,cultural and economic value,but most of the tourism product designs on the market are simple replicas of artistic patterns and culture,with obvious problems such as homogenization and lack of creativity,which cannot fully express the cultural creativity and regional characteristics of tourism products,nor can they form a set of definite and systematic creative process and design scheme.In view of the above shortcomings,this study puts forward the morphological association combination method which is suitable for the characteristics of tourism products and emphasizes association,and demonstrates how to use this method to transform into mass-produced cultural tourism products through design through practical cases.
作者
周屹
曾加子
张慧玲
ZHOU Yi;ZENG Jia-zi;ZHANG Hui-ling(Guilin University of Technology,Guilin,Guangxi,541006)
出处
《湖南包装》
2023年第4期141-144,184,共5页
基金
国家社会科学基金项目(21XMZ078)。
关键词
旅游产品
形态联想组合
应用研究
Tourism Products
Morphological Association Combination
Applied Research
