摘要
在进行非遗文创产品设计之前,需要相关从业人员进行市场调查和研究,以了解市场需求并了解目标受众的喜好。这样可以更好地满足市场需求,并有利于非遗文化的传承。因此,本文将重点探讨非遗文创产品的设计发展策略,并根据不同场景提出相应的设计策略。通过本文的分析和阐述,希望能够促使设计出的非遗文创产品在市场中更好地推广,从而让更多人了解我国优秀的非遗文化。
Before designing intangible cultural heritage creative products,relevant practitioners need to conduct market research and research to understand the market demand and understand the preferences of the target audience.This can better meet the market demand and facilitate the inheritance of intangible cultural heritage.Therefore,this paper will focus on the design and development strategies of intangible cultural heritage and creative products,and propose corresponding design strategies according to different scenarios.Through the analysis and elaboration of this article,we hope to promote the designed intangible cultural heritage and creative products in the market,so that more people can understand China's excellent intangible cultural heritage culture.
作者
杨文超
YANG Wenchao(Guangdong Normal University of Technology,Guangzhou 510665,China)
出处
《鞋类工艺与设计》
2023年第16期45-47,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2019年广东省教育厅教学质量工程项目《文创产业学院》(项目编号:353)。
关键词
非遗文创产品
产品设计
产品品牌
non-heritage and creative products
product design
product brand
