摘要
在乡村振兴重点帮扶县,一方面,农产品产量大增;另一方面,乡村人口大幅减少,本地需求降低。412份问卷的统计数据显示,约55.1%的受访者提到农产品存在滞销问题。农产品滞销与缺乏科学规划、生产成本高、深加工不足、包装跟不上、营销不力、人才匮乏、交通物流制约等有关。破解农产品滞销困局必须长短结合、标本兼治。具体来说,需要做好规划和调控,优选品类,避免同质化竞争;加大交通基础设施建设投入力度,降低农产品生产成本;加强冷链物流设施建设,加大对物流电商的扶持力度;加强技术研发,延长农产品供应期,推进精深加工产业发展;重视包装和营销,提高农产品品牌知名度;选派、培育一批乡村营销人才及助农网红。
In key counties receiving assistance for rural revitalization,on the one hand,the production of agricultural products has increased significantly.On the other hand,the rural population has significantly decreased,leading to a decrease in local demand.According to the statistical data of 412 questionnaires,about 55.1%of respondents mentioned the problem of unsalable agricultural products.The unsold agricultural products are related to the lack of scientific planning,high production costs,insufficient deep processing,inadequate packaging,poor marketing,talent shortage,and transportation and logistics constraints.To solve the problem of unsold agricultural products,it is necessary to combine the long and short term,address both the symptoms and root causes.Specifically,it is necessary to make good planning and regulation,optimize categories,and avoid homogeneous competition;Increase investment in transportation infrastructure and reduce the production cost of agricultural products;Strengthen the construction of cold chain logistics facilities and increase support for logistics e-commerce;Strengthen technological research and development,extend the supply period of agricultural products,and promote deep processing;Emphasize packaging and marketing to enhance the brand awareness of agricultural products;select and cultivate a group of rural marketing,advertising talents,and agricultural internet celebrities.
作者
王俊程
胡红霞
Wang Juncheng;Hu Hongxia
出处
《中州学刊》
北大核心
2023年第9期46-54,共9页
Academic Journal of Zhongzhou
基金
国家社会科学基金项目“乡村振兴重点帮扶县乡村人才振兴实现路径研究”(22BGL229)
云南省哲学社会科学规划社会智库重点项目“破解云南农产品滞销的策略与机制研究”(SHZK2022201)。
关键词
农产品
滞销
产业振兴
精深加工
agricultural products
unsalable
industrial revitalization
deep processing
