摘要
作为技术产物的虚拟偶像广受追捧,成为粉丝文化的“新成员”。采取建构扎根理论和主题建模的方法,发现粉丝的崇拜动机受“音容妆发”等外在特征、技术猎奇等技术因素影响,从而吸引众多青年沉浸在虚拟偶像娱乐化展演与娱乐消遣的体验,并在技术逻辑下获得情感满足和身份认同。虚拟偶像的外形特征和人设特征引发赏心悦目的审美体验,提供视觉愉悦感,制造“视觉快乐”;在互动中提供积极的情绪价值,满足“情感疗愈”需求;生成式的迭代发展历程提供创作空间,实现粉丝自我存在的“价值激励”。这种“技术驱动”的虚拟偶像崇拜行为,为解释当下虚拟偶像崇拜现象提供了新视角,也为重新理解粉丝文化边界、粉丝主体性问题提供启示。
Why are virtual idol,as a product of technology,so popular and becomes a new menber in fan culture?This study adopts the method of constructing grounded theory and topic modeling,and finds that mo-tivations of fans’worship are affected by the external characteristics such as sound,makeup,hair and the technical factors such as technology novelty.The entertainment performance and pastime experience of virtual idol attracting many young people to immerse themselves in and gain emotional gratification and identity.The appearance and personality characteristics of virtual idols trigger pleasing aesthetic experience,visual pleas-ure and visual happiness.Driven by technology,this behavior of virtual idol worship provides a new perspec-tive for explaining the current phenomenon of virtual idol,as well as the topic of fan culture and the subjectiv-ity of fans.
作者
晏青
何丽敏
Yan Qing;He Limin(Jinan Universtiy)
出处
《新闻与传播评论》
2023年第5期78-88,共11页
Journalism & Communication Review
基金
广东省高等教育学会“十四五”规划2023年度重点项目(23GZD01)。
关键词
虚拟偶像
粉丝文化
数字人
偶像崇拜
virtual idol
fan culture
technology human
idol worship
