摘要
随着互联网的迅猛发展,新媒体成为信息传播的重要载体,并因此衍生了全新的大众文化。本文以阿多诺的“文化工业”理论为基础,探讨新媒体文化在发展过程中存在的内容同质化、信息低俗化、文化商业化及泛娱乐化等问题,提出保持个体主体性、给以正向价值指引、增强思维理性及重建思辨能力等解决路径,确保新媒体文化在我国平稳、健康发展。
With the rapid development of the Internet,new media has become an important carrier of information dissemination,and thus has derived a new mass culture.Based on Adorno’s“cultural industry”theory,this article analyses the problems in the development process of new media culture such as homogenization of content,lgarization of information,commercialization of culture and pan-entertainment,proposing solutions as maintain individual subjectivity,giving positive value guidance,enhancing the thinking ability and rebuilding the thinking ability to ensure the stable and healthy development of new media culture in China.
作者
王丹桐
WANG Dan-tong(Lanzhou University of Finance and Economics,Lanzhou 730101,China)
关键词
新媒体
大众文化
文化工业理论
new media
mass culture
cultural industry theory
