摘要
全媒体是当前主流意识形态传播的新境遇。主流意识形态全媒体传播强调主流意识形态的主导性地位和传播媒介的跨形态整合,面临着传播主导性泛化与降维、思想引领力旁落与消解、话语权威性衰减与蒙尘、认知共同体茧房与阻滞、价值安全线模糊与损坏的实践困境,具有突破时空界域的能动性触达机制、依托富媒框架的沉浸式共识建构、强调平等交互的轻量型话语阐释、彰显分众需求的精准化供求模式的效能,应该通过健全体制机制,“一元化+博弈式”增强价值引领;锐意破壁创新,“正能量+大流量”培育传播动能;扩容技术接口,“精准化+普适性”丰富传播方式;协同多元主体,“把方向+造血液”壮大传播阵营,提升主流意识形态传播实效,维护主流意识形态安全。
Omnimedia is a new situation faced by current mainstream ideological communication.Omnimedia communication of mainstream ideology emphasizes the dominant position of mainstream ideology and the cross modality integration of media.It is faced with the practice dilemma of generalization and dimension reduction of communication dominance,decline and dissolution of ideological leadership,decline and dust of discourse authority,cocoon room and block of cognitive community,ambiguity and damage of value Security thread,and has efficiency value of active access mechanism to break through the time-space boundary,immersion consensus building relying on the rich media framework,emphasizing the lightweight discourse interpretation of equal interaction and highlighting the precise supply and demand model of crowd demand.It should be enhanced through institutional mechanisms and a“unified+game based”approach to improve value leadership;strive to break through walls and innovate,cultivate communication momentum through“positive energy+large flow”;expanding technical interfaces,enriching communication methods through“precision+universality”,collaborating with multiple entities,strengthening the communication camp through“direction+blood creation”,to improve the effectiveness of mainstream ideological communication and maintain the security of mainstream ideology.
作者
李明德
张收鹏
Li Ming-de;Zhang Shou-peng(School of Journalism and New Media,Xi’an Jiaotong University,Xi’an 710049,China)
出处
《南昌大学学报（人文社会科学版）》
2023年第4期71-81,共11页
Journal of Nanchang University(Humanities and Social Sciences)
基金
陕西省哲学社会科学研究专项“全媒体时代背景下网络舆论生态治理策略研究”(2023HZ0520)
陕西省社会科学基金项目“自媒体意见表达与信息传播乱象社会治理研究”(2019N008)。
关键词
主流意识形态
全媒体
效能
进路
mainstream ideology
omnimedia
efficiency
approach
