摘要
生成式AI已成为开启智能互联时代的里程碑,在媒介技术发展和传播生态剧变的当下,内容范式正在发生着革命性的改变。本文探讨了在内容概念不断延展、内容范式持续迭代的情况下如何把握内容生产和传播生态的复杂演变这样一个关键问题。在论述微内容作为互联网内容生产的关键要素一节中,分析了AIGC“涌现行为”的可知与不可知、“chat”式类人际交流产生的过度解读与自我消解,以及AIGC下“微内容”是如何模糊人类要素与非人类要素的边界的;其次,探讨了内容范式在智能要素注入下的内容扩容、权力转型与价值逻辑;最后研判了AIGC下媒介内容生产与传播生态协同演进的操作路径。
Generative Al has become the milestone for the start of intelligent interconnected era.And the content paradigm is undergoing a revolutionary transformations in the current landscape of media technology development and communication ecology upheaval.This paper has probed into such a key issue of how to grasp the complex evolution about content production and communication ecology under the circumstance that the content conception is increasingly expanded and that the content paradigm is incessantly iterated.In the section discussing micro-content as a crucial element in internet content production,this paper has analyzed the knowability and unknowablity of AIGC's"emergent behaviors",the over-interpretation and self-dissolution generated from"chat-like"interpersonal communication,and how"micro-content"blurs the boundaries between human and nonhuman elements in the context of AIGC.Then,this paper has explored the content expansion,power transformation,and value logic of the content paradigm under the injection of intelligent elements.Finally,this paper has investigated the operational paths of collaborative evolution between media content production and communication ecology in the context of AIGC.
作者
喻国明
李钒
Yu Guoming;Li Fan(School of Journalism and Communication,Beijing Normal University;the Communication Innovation and Future Media Experimental Platform,Beijing Normal University)
出处
《新闻界》
北大核心
2023年第7期23-30,共8页
Journalism and Mass Communication
关键词
生成式AI
内容范式
传播生态
价值逻辑
Generative Al
content paradigm
communication ecology
value logic
