摘要
剧院团作为长期使用传统媒介宣发的组织,在融媒体时代迎来了新的机遇和挑战。本文从剧院团宣传管理的角度,运用问卷调查法及文献研究法探索融媒体时代下剧院团的演出宣传方式,并提出了“三步走”实现演出宣传方式突破的具体做法。
As an organization that has long used traditional media for promotion,the theater troupe has faced new opportunities and challenges in the era of integrated media.From the perspective of the publicity management of theater troupes,the survey method and literature research method are used to explore the publicity methods of theater troupes in the era of integrated media,and the specific methods of“three-step”to achieve a breakthrough in performance publicity methods are proposed.
作者
许鸿虓
白伊萌
XU Hongxiao;BAI Yimeng(Beijing City University,Beijing 101300,China)
出处
《北京城市学院学报》
2023年第4期83-88,共6页
Journal of Beijing City University
基金
北京城市学院研究生科研创新项目(Yjscx202140)。
关键词
剧院团宣传
演出行业宣传
融媒体时代
theater troupe publicity
performance industry publicity
integrated media era
