摘要
随着互联网技术的频繁更迭,信息流量的持续渗透,网红应运而生,催生出当下网红经济,并不断衍生新兴业态,引领消费潮流。各行各业、人们生活的各个方面无时无刻不感受到网红变现的力量,随着经济的发展,广大农村也正进行着变革,“新农村、新农人”成为农村发展的推动力。受各方面条件的限制,各地农村网红经济普遍滞后于城市。青岛地区有着得天独厚的自然风光,悠久的历史建筑,现代化的城市建设,朴素的人文气息,都吸引着众多国内外游客。打造网红城市也是青岛政府发展经济的重要举措。依托青岛网红城市的背景,将网红经济影响力辐射到周边农村地区,可以进一步带动农民增收,提升农村居民幸福指数。
With the frequent changes in Internet technology and the continuous penetration of information flow,online celebrity emerged,spawning the current online celebrity economy,and continuously deriving new business forms to lead the consumption trend."All walks of life and all aspects of people's lives are constantly experiencing the power of online celebrity realization.With the development of the economy,the vast rural areas are also undergoing transformation,and"new rural areas,new farmers"have become the driving force for rural development.".Restricted by various conditions,the rural online celebrity economy generally lags behind the cities.Qingdao region has unique natural scenery,long historical buildings,modern urban construction,and simple cultural atmosphere,all of which attract many domestic and foreign tourists.Building a online celebrity city is also an important measure taken by the Qingdao government to develop the economy.Relying on the background of Qingdao's online celebrity city,radiating the economic influence of online celebrity to surrounding rural areas can further drive farmers'income growth and improve the happiness index of rural residents.
作者
张增燕
张文丽
ZHANG Zengyan;ZHANGWenli(Qingdao Binhai University Qingdao,Shandong 266555)
出处
《现代农业研究》
2023年第8期26-29,共4页
Modern Agriculture Research
基金
2021年度青岛滨海学院企业创新与区域经济发展智库研究项目“孵化培育网红加速青岛网红经济发展策略研究”(项目编号:2021KFKT010)
青岛滨海学院科研平台开放课题“后疫情时代青岛乡村旅游发展策略研究”(项目编号:2023KFKT022)。
关键词
网红经济
农村
青岛市
cyberstar economy
rural area
Qingdao City
