摘要
在国际产业竞争环境日益复杂的时代背景下,如何通过数据赋能,借助多源数据驱动并辅以人工智能等技术,为产业竞争与发展提供高效、精准的竞争情报智慧服务变得日益迫切。因此,亟须探索系统化的多源数据驱动下的产业竞争情报智慧服务机制,营造协同化、体系化、可持续性的产业竞争情报服务环境,以保障各服务要素协调稳定运行。本文采用半结构化访谈方式,对竞争情报相关工作群体进行深度访谈,利用扎根理论提炼出47个初始概念、12个基本范畴和4个主范畴,在梳理范畴间逻辑关系的基础上,构建出多源数据驱动下产业竞争情报智慧服务机制作用模型。研究结果发现,以“需求偏差最小化-情报认知最大化”为核心的供需耦合机制、以“数据动力-智能技术-服务生态”为核心的协同保障机制、以“全面感知-个性定制-情境引导”为核心的联动管理机制和以“政府赋能-用户蓄能-共创释能-反馈淬能”为核心的动态优化机制,最终形成“目标-核心-升华-延伸”四位一体的产业竞争情报智慧服务机制体系。
In the context of the increasingly complex industrial competition environment globally,providing efficient and accurate competitive intelligence services has become increasingly urgent for the industrial competition and development through data empowerment,driven by multisource data and supplemented by technologies such as artificial intelligence.Therefore,exploring a systematic and multisource data-driven intelligent service mechanism for industrial competitive intelligence,creating a collaborative,systematic,and sustainable industrial competitive intelligence service environment,and ensuring the coordinated and stable operation of various service elements are urgent goals.This study adopts the semi-structured interview method to conduct in-depth interviews with working groups related to in-depth research on competitive intelligence and uses grounded theory to extract 47 initial concepts,12 basic categories,and 4 main categories.Then,the logical relationship between categories is sorted and the function model of the intelligent service mechanism of industrial competitive intelligence driven by multisource data is finally constructed.The results indicated that the supply-and-demand coupling mechanism with demand deviation minimization-intelligence cognition maximization as the core,the collaborative guarantee mechanism with data power-intelligent technology-service ecology as the core,the linkage management mechanism with comprehensive perception-personality customization-situation guidance as the core,and the dynamic optimization mechanism with government empowerment-user energy storage-co-creation and release of energy-feedback extraction as the core form a four-in-one intelligent service mechanism system for the industrial competitive intelligence of target-core-sublimation-extension.
作者
郑荣
魏明珠
王晓宇
陈玉
Zheng Rong;Wei Mingzhu;Wang Xiaoyu;Chen Yu(School of Business and Management,Jilin University,Changchun 130012;Information Resources Research Center,Jilin University,Changchun 130012)
出处
《情报学报》
CSCD
北大核心
2023年第7期790-800,共11页
Journal of the China Society for Scientific and Technical Information
基金
国家社会科学基金项目“多源数据驱动下产业竞争情报智慧服务机制与模式研究”(21BTQ075)。
关键词
产业竞争情报
智慧服务
服务机制
竞争情报
扎根理论
industrial competitive intelligence
intelligent service
service mechanism
competitive intelligence
grounded theory
