摘要
流行文化作为广告发展与创新的立足点,两者之间有着不可分割的关系。流行文化元素可能成为广告传播的素材,广告也对流行文化起着助推作用。广告的创意设计应注重与流行文化的交流,才能成为具有时代性的广告作品。
Pop culture is the foothold of advertising development and innovation,and there is an inseparable relationship between the two.The popular elements may become the material of advertising communication,and advertising also plays a boosting role in popular culture.The creative design of advertising should pay attention to the communication with popular culture,in order to become a contemporary advertising work.
出处
《丝网印刷》
2023年第14期45-47,共3页
Screen Printing
关键词
流行文化
广告
运用技巧
popular culture
advertising
application skills
