摘要
当前全球经济政治格局深度调整,数字经济快速发展,在数字技术+商业模式驱动下,加快推进数字化转型成为成品油零售企业的必然选择。文章聚焦成品油零售企业数字化转型背景和发展趋势,探讨建立成熟度评价模型并进行案例应用分析,以期为成品油零售企业转型提供参考。
With the deep adjustment of the global economic and political pattern and the rapid development of the digital economy,driven by the digital technology&business model,accelerating the digital transformation has become an inevitable choice for refined oil retail enterprises.This paper focuses on the background and development trend of digital transformation in refined oil retail enterprises,establishes a maturity evaluation model,and carries out case analysis of the model,to provide a reference for the transformation of refined oil retail enterprises.
作者
陈志清
Chen Zhiqing(SINOPEC Heilongjiang Oil Products Company,Harbin 150076,China)
出处
《当代石油石化》
CAS
2023年第7期58-62,共5页
Petroleum & Petrochemical Today
关键词
成品油零售企业
数字化转型
成熟度评价
模型体系
refined oil retail enterprise
digital transformation
maturity evaluation
model and system
