摘要
地方特色产品的包装设计在吸引消费者和传达与产品产地相关的独特文化身份和传承方面起着至关重要的作用。本文简述了传统色彩概述及文化意义,地方特产包装设计及其在产品营销中的作用,传统色彩在地方特产包装设计中的成功案例。本文研究了传统色彩对消费者认知的影响和其对地方特产包装设计的作用及影响,同时研究了传统色彩在地方特产包装设计中的应用方式。
The packaging design of local specialty products plays a vital role in attracting consumers and conveying the unique cultural identity and inheritance related to the product origin.This paper briefly describes the overview and cultural significance of traditional color,local specialty packaging design and its role in product marketing,and the successful case of traditional color in local specialty packaging design This paper studies the influence of traditional color on consumer cognition and its effect on local specialty packaging design,and also studies the application of traditional color in local specialty packaging design.
作者
杨方圆
Yang Fangyuan(Shanxi College of Applied Science and Technology)
出处
《流行色》
2023年第6期61-63,共3页
Fashion Color
关键词
传统色彩
特产
包装设计
Traditional color
specialty
packaging design
