摘要
[目的/意义]非替代性时间分配行为是指个体对计划的时间不愿挪作他用的现象,引入心理账户理论分析在线健康社区用户该行为的规律,有助于预测用户行为与优化信息服务。[方法/过程]爬取丁香园论坛慢病区用户行为以及统计学特征信息,依据时间的非替代性从“来源—用途”构建在线健康社区用户发回帖时间分配框架,分别从发帖行为、回帖及其单次持续使用行为数据识别时间心理账户,进而分析其非替代性时间分配行为规律。[结果/结论]在线健康社区用户回帖行为具有非替代性时间分配行为规律,源于工作用于政策了解与就业寻求以及源于休息用于求医问诊与药物使用的时间不会挪作他用,但发帖及单次持续使用行为的时间分配没有非替代性。
[Purpose/Significance]Non-fungibility time allocation behavior refers to the phenomenon that individuals are reluctant to use the planned time for other purposes.The introduction of mental accounting theory to analyze the behavior of users in online health community is helpful to predict user behavior and optimize information services.[Method/Process]By crawling the user behavior and statistical information in the chronic disease area of the dingxiangyuan forum,and constructing a time allocation framework for online health community users behavior from“source-use”according to the non-fungibility of time.The study identified time mental accounting from the data of posting behavior,replying posts and single continuous use behavior,and then analyzed its non-fungibility time allocation behavior rules.[Result/Conclusion]The online health community user's replying behavior has a non-fungibility time allocation behavior,and the time derived from work for policy understanding and employment seeking and from rest for medical consultation and drug use will not be used for other use.But there is no non-fungibility in the allocation of time for posting and single continuous behavior.
作者
陆泉
崔瀛
沈雨田
陈静
Lu Quan;Cui Ying;Shen Yutian;Chen Jing(School of Information Management,Wuhan University,Wuhan 430072,China;Center for Studies of Information Resources,Wuhan University,Wuhan 430072,China;School of Information Management,Central China Normal University,Wuhan 430079,China)
出处
《现代情报》
2023年第8期45-53,65,共10页
Journal of Modern Information
基金
国家社会科学基金重点项目“心理账户理论视角下在线健康社区精准信息服务研究”(项目编号:20ATQ008)。
关键词
心理账户
时间分配行为
非替代性
在线健康社区
mental accounting
time allocation behavior
non-fungibility
online health community
