摘要
本研究探讨科普短视频在公共卫生健康科普宣教领域的应用,为引导大众建立正确健康观和提高健康水平提供参考。健康科普短视频具有受众较广、黏性强、传播渗透率高的特征;能直观展示健康科普内容,具有良好的视觉传播效果,互动性较强。应加强科普短视频在公共卫生领域的应用与推广,普及医学健康知识,提升大众健康素养。
This study explores the application of science popularization short videos in the field of public health science popularization and education,providing reference for guiding the public to establish a correct health concept and improve health levels.Health science popularization short videos have the characteristics of a wide audience,strong stickiness,and high dissemination penetration rate;Can visually display health science popularization content,has good visual communication effect,and strong interactivity.We should strengthen the application and promotion of science popularization short videos in the field of public health,popularize medical health knowledge,and enhance public health literacy.
作者
雷梅珠
林竹
Lei Meizhu;Lin Zhu(Fujian Center for Disease Control and Prevention,Fuzhou 350012,China)
出处
《健康教育与健康促进》
2023年第3期310-312,共3页
Health Education and Health Promotion
关键词
科普短视频
公共卫生
健康科普
健康促进
Science popularization short videos
Public Health
Health science popularization
Health Promotion
