摘要
旅游在线社区中的价值共创行为对旅游企业的发展至关重要,因此对其形成机制的探讨具有重要意义。研究基于289份有效调查问卷数据,考察了博物馆云旅游临场感对旅游者价值共创行为的影响机制及边界条件。实证检验结果显示:空间临场感和社会临场感均正向影响旅游者价值共创行为,旅游者心流体验在上述关系中发挥部分中介作用;情境涉入调节了临场感与心流体验的作用效果。上述研究结果对博物馆在线旅游社区管理实践具有潜在指导意义和应用价值。
Value co-creation behaviour in online communities is crucial to the development of tourism enterprises,and it is worthwhile to exploreits mechanisms.Based on data from 289 valid questionnaires,the study examines the influence mechanisms of presence in museum cloud tourism on value co-creation behaviour of tourists and its boundary conditions.The results show that both spatial presence and social presence positively influence tourists'value co-creation behaviour,and that tourists'flow experience plays a part in mediating the above relationship;situational involvement moderates the effect ofpresence and flow experience.These findings have potential implications and practical value for museum online tourism communitymanagement.
作者
李萍
LI Ping(School of Business,Anhui University,Hefei 230601,China)
出处
《沈阳工程学院学报（社会科学版）》
2023年第3期65-72,共8页
Journal of Shenyang Institute of Engineering:Social Science
关键词
空间临场感
社会临场感
心流体验
情境涉入
博物馆云旅游
spatial presence
social presence
flow experience
value co-creation behavior
museum cloud tourism
