摘要
随着旅游业的转型升级以及对素质教育的重视程度不断提升,“教育+旅游”的研学旅游模式逐渐成为旅游业的新业态。诺邓古村独特且丰富的自然和文化研学旅游资源为研学旅游开发提供了重要条件。运用RMP分析模式对诺邓古村研学旅游资源、旅游市场、产品进行分析,发现诺邓古村研学旅游产品开发存在缺乏主题形象、游学尚未有效结合、体验项目少等问题,提出诺邓古村研学旅游产品的开发设计和相应的开发策略。
With the transformation and upgrading of the tourism industry and the increasing emphasis on quality education,the“education+tourism”has gradually become a new form in the tourism indus⁃try.The unique and rich natural and cultural resources of Nuodeng Ancient Village provide important conditions for the development of study trip.By using the RMP analysis model to analyze the study trip resources,tourism market,and products of Nuodeng Ancient Village,it was found that there are prob⁃lems in the development of study trip products in Nuodeng Ancient Village,such as a lack of theme im⁃age,ineffective integration of tourism and learning,and limited experience projects.The development design and corresponding development strategies of study trip products in Nuodeng Ancient Village were proposed.
作者
辛洁
XIN Jie(Department of Geography,Yunnan Normal University,Kunming Yunnan 650500,China)
出处
《保山学院学报》
2023年第4期100-108,共9页
JOURNAL OF BAOSHAN UNIVERSITY
关键词
诺邓古村
研学旅游
RMP分析
旅游产品开发
Nuodenggu Village
Study trip
RMP analysis
Tourism Product development
