摘要
根据科技赋能理论与乡村旅游基本情况,阐述科技赋能对乡村旅游产品开发的重要意义。当前乡村旅游产品种类比较简单,存在重复产品、过度开发和浪费乡村自然资源的现状,利用科学技术提升乡村旅游产品认知度、趣味性及知识性;利用科学技术如“5G”植入旅游产品开发,使游客在乡村中产生归属感和认同感。乡村旅游产品开发,需要立足乡村的“村情”实际,提出各级政府支持、加强乡村旅游开发过程中科技含量、完善基础设施、设计出符合乡村旅游产品、加强广告等媒介引导和培养专业复合型的乡村科技和旅游人才建设,为可持续发展的乡村旅游事业提供参考。
Based on the theory of science and technology empowerment and the basic situation of rural tourism,this paper expounds the importance of science and technology empowerment in the development of rural tourism products.At present,the types of rural tourism products are relatively simple,there are repetitive products,over-development and waste of rural natural resources,the use of science and technology to enhance the awareness,interest and knowledge of rural tourism products;the use of science and technology such as"5G"into tourism product development,so that tourists have a sense of belonging and identity in the countryside.The development of rural tourism products needs to be based on the reality of the"village situation"in the countryside.It is proposed that governments at all levels should support,strengthen the scientific and technological content in the process of rural tourism development,improve infrastructure,design rural tourism products in line with rural tourism products,strengthen advertising and other media guidance,and train professional and compound rural science and technology and tourism talent construction,so as to provide reference for the sustainable development of rural tourism.
出处
《智慧农业导刊》
2023年第13期116-119,共4页
JOURNAL OF SMART AGRICULTURE
基金
2022年江西省艺术科学规划一般项目(YG2022199)。
关键词
科技赋能
乡村旅游
旅游产品
乡村振兴
产品开发
scientific and technological empowerment
rural tourism
tourism products
rural revitalization
product development
