摘要
吉利汽车作为中国自主品牌汽车中较为成功的品牌,其轿车在造型设计方面具有较好的识别性和审美性。对吉利汽车的造型进行系统研究,分析其历代车身造型的特征及衍变规律,并寻找其“遗传特征”,能够总结出其特有的汽车造型设计语言和成功实现自身品牌基因的传承与创新的原因,这对中国其他自主品牌汽车的造型设计的研究具有一定的参考和借鉴价值。
As a relatively successful Chinese domestic brand,Geely Automobiles has a recognizable and aesthetically pleasing exterior design for its sedan models.By conducting a systematic study of Geely's styling,analyzing the characteristics and evolutionary patterns of its body styling across different generations,and identifying its"genetic traits,"it is possible to summarize Geely's unique design language for automobiles and the reasons behind its success in inheriting and innovating its brand DNA.This has certain reference and learning value for the styling design of other domestic automobile brands.
作者
文智
WEN Zhi(Chengdu Aeronautic Polytechnic,Chengdu 610100,China)
出处
《成都航空职业技术学院学报》
2023年第2期89-92,共4页
Journal of Chengdu Aeronautic Polytechnic
关键词
吉利汽车
外观造型
设计特征
Geely Automobile
exterior design
design features
