摘要
戏曲电影《白蛇传·情》以传统文化为内核,运用新技术、新表达、新手段为戏曲艺术注入新活力,影片火爆出圈,引起了一波戏曲国潮热。作为传统文化创造性转化、创新性发展的成功探索,《白蛇传·情》紧紧抓住传统文化传播新机遇,一是以年轻受众为目标,搭建多平台传播渠道;二是借助国潮之风,建立文化IP;三是积极参与节展活动,提升戏曲艺术海外影响力。《白蛇传·情》在传播路径上的创新实践,为戏曲艺术的传播和发展提供了有益借鉴。
The traditional Chinese opera film White Snake vitalizes the arts of Chinese opera by using new technologies,new expressions and new methods,while retaining the traditional culture as its core.This film has become a sensation and sparked a wave of enthusiasm for Chinese opera across the country.As a successful exploration of the creative transformation and innovative development of traditional culture,White Snake seizes new opportunities for cultural communication.Firstly,it targets young audiences and builds multi-platform communication channels.Secondly,it creates a cultural IP by leveraging the trend of national enthusiasm.Thirdly,it actively participates in festival activities to enhance the overseas influence of Chinese opera art.The innovative practice of White Snake in its propagation path provides useful references for the dissemination and development of Chinese opera art.
作者
武梦玥
WU Mengyue(Arts Faculty,North University of China,Taiyuan 030051,China)
出处
《中北大学学报（社会科学版）》
2023年第4期98-102,共5页
Journal of North University of China：Social Science Edition
关键词
《白蛇传·情》
破圈现象
戏曲艺术
传播路径
White Snake
phenomenon of breaking the circle
opera art
dissemination path
