摘要
康养旅游日趋得到认可与普及,乡村康养旅游作为一种旅游新业态,成为中国康养旅游的主导方向之一。文章以三亚市为例,利用问卷调查法分析其乡村康养旅游发展现状,探讨其阻碍因素,并建议加速基础设施建设、加强康养旅游智能化景区覆盖,建立本地品牌,扩大宣传力度,坚持优质化标准,提升医疗康养服务质量和水平,进而推动三亚市乡村康养旅游持续发展。
Health tourism is increasingly recognized and popularized.And as a new form of tourism,rural health tourism has become one of the leading directions of health tourism in China.The paper takes Sanya as an example,analyzes the current situation of rural health tourism and explores its obstacles through questionnaire survey.It puts forward some advice to accelerate infrastructure construction,strengthen the coverage of intelligent health tourism scenic spots,establish local brands,make greater efforts to publicize,adhere to high-quality standards,improve the quality and level of medical health services to promote the sustainable development of rural health tourism in Sanya.
作者
鲍富元
BAO Fuyuan(School of International Hospitality Management,Sanya University,Sanya 572000,China)
出处
《商业观察》
2023年第17期34-36,74,共4页
BUSINESS OBSERVATION
基金
三亚学院校级科研课题资助(USYZD22-03)。
关键词
康养旅游
乡村旅游
顾客感知
health tourism
rural tourism
customers'perception
