摘要
在“互联网+”背景下,传统汽车后市场将面临着严峻的考验,企业面临着变革,全面整合和革新传统的汽车相关产品的销售服务模式,以适应公司的长远发展需求,扩大公司收益,积极融入互联网销售模式,是整个汽车行业的发展趋势。因此,本文对汽车后市场的发展及转型策略进行了概括总结。
Under the background of“Internet+”,the post-market of traditional automobiles will face a severe test,and enterprises will be faced with the reform.It is the development trend of the whole automobile industry to comprehensively integrate and innovate the sales service mode of traditional automobile related products so as to meet the company's long-term development needs,expand the company's profits and actively integrate into the Internet sales mode.Therefore,this paper summarizes the development and transformation strategy of the automotive aftermarket.
作者
杨浩铭
沈滢
谢坤
杨炜康
Yang Hao-ming;Shen Ying;Xie Kun;Yang Wei-kang(Changchun University of Technology,Jilin Changchun 130000)
出处
《内燃机与配件》
2023年第11期119-121,共3页
Internal Combustion Engine & Parts
关键词
汽车后市场
电子商务
发展策略
Automotive aftermarket
E-commerce
Development strategy
