摘要
随着市场中饲料产品饱和度的提高,养殖户的消费需求呈现多样化的发展趋势。因此,基于消费需求制定营销策略能有效解决饲料产品销量问题,帮助饲料企业提高经济效益。但在营销过程中,饲料企业要注重对养殖户需求的分析,精准把握养殖户对饲料产品能量、营养和功能的要求,确保饲料企业营销策略的科学性和有效性。
With the increase of feed product saturation in the market,the consumption demand of livestock breeding customers presents a diversified development trend.Therefore,the formulation of marketing strategies based on consumer demand can effectively solve the problem of feed product sales and help feed enterprises improve economic efficiency.In the marketing process,feed enterprises should pay attention to the consumption demand analysis of livestock breeding customers,accurately grasp the energy,nutrition and functional requirements of livestock breeding customers for feed products,and ensure the scientific and effective marketing strategy of feed enterprises.
作者
胡培玲
HU Peiling(School of Economics and Management,Zhengzhou Electric Power Technology College,Zhengzhou,Henan Province 453003,China)
出处
《中国饲料》
北大核心
2023年第12期109-112,共4页
China Feed
关键词
消费需求
饲料企业
饲料产品
养殖户
营销策略
consumption demand
feed enterprises
feed products
farmer
marketing strategy
