摘要
云南省利用自身具备的独特的自然资源发展花卉产业,鲜花产量一直居于全国首位。但随着社会经济的快速发展,居民消费需求越来越高,而且已不在于简单的数量上的满足,而更多的转向品质消费,对产品和服务的质量要求更高。而花卉冷链物流却跟不上时代发展的要求,落后于花卉产业的发展速度,对云南花卉进一步向国际化舞台迈进造成极大的阻碍。因此,文章从实际出发,从云南花卉产业概况以及冷链物流运营模式等方面进行分析,从而得出云南花卉冷链物流现阶段存在的问题,并根据云南省所处的经济状况和时代要求,提出相应的对策建议。
Yunnan Province relies on the most exceptional resources to develop its flower industry,and its flower production has always ranked first in the country.However,with the fast growth of social economy,residents'consumption demand is getting higher and higher,and it no longer lies in the simple satisfaction of quantity,but more turns to quality consumption,with higher requirements for the quality of products and services.However,cold chain logistics can't keep up with the demands of the times and the growth rate of the flower industry,which is a great hindrance to the further advancement of Yunnan flowers to the international stage.Therefore,in this thesis,we analyze the general situation of Yunnan flower industry and the operation mode of cold chain logistics starting from the ground,in order to draw out the problems of Yunnan flower cold chain logistics at the present stage,and proposes our views and recommendation bases on the economic prosperity status and the requirements of the times in Yunnan Province.
作者
王敏
张峥
WANG Min;ZHANG Zheng(School of Management,University of Shanghai for Science and Technology,Shanghai 200093,China)
出处
《物流科技》
2023年第15期127-131,共5页
Logistics Sci-Tech
基金
上海市软科学研究计划项目“基于标准与专利的技术创新扩散研究”(22692104500)。
关键词
云南花卉
冷链物流
运营模式
人才建设
Yunnan flowers
cold chain logistics
operating model
talent construction
