摘要
融媒体环境下,高校在教育、宣传思想工作的形式方面发生一些变化,在融媒体技术助力过程中提升了宣传思想工作水平,使宣传工作效果显著提升。但是,高校在开展宣传思想工作过程中也遇到诸如理念、技术、内容方面的挑战。本文首先分析融媒体背景下的宣传思想工作机遇,然后对挑战展开分析,最后提出建设系统宣传工程、打通思想传播平台、创建宣传话语体系、加强工作队伍建设等策略。
Under the media convergence environment,some changes have taken place in the form of education and publicity ideological work in colleges and universities.In the process of media convergence technology,the level of publicity and ideological work has been improved,and the effect of publicity work has been significantly improved.However,colleges and universities also encounter challenges such as concepts,technologies,and content in the process of carrying out propaganda and ideological work.This paper first analyzes the opportunities for propaganda and ideological work under the background of convergent media,then analyzes the challenges,and finally proposes strategies such as building a systematic propaganda project,opening up an ideological dissemination platform,creating a propaganda discourse system,and strengthening the construction of work teams.
作者
张敏
黄良斌
ZHANG Min;HUANG Liang-bin(Jiangsu College of Engineering and Technology,Nantong Jiangsu 226007,China)
出处
《湖北开放职业学院学报》
2023年第11期25-26,29,共3页
Journal of Hubei Open Vocational College
基金
江苏省2021年高校哲学社会科学研究思政专项课题“融媒体视域下的高校宣传思想工作队伍建设研究”(项目编号:2021SJB0874)。
关键词
融媒体背景
高校
宣传思想工作
创新
convergence media background
colleges and universities
publicity and ideological work
innovation
