摘要
中国动画电影走向海外市场,对于面向国际传播中国故事、构建中国形象具有重要意义。中国动画电影的国际传播,应当更多地表现对话、开放、包容的共同体精神,以文化符号传播民族文化,在跨文化语境中表达人类共同情感。当前中国动画电影的国际传播实践存在着海外背景中的误读现象、文化符号单一化与同质化、社交媒体在场率低的困境。中国动画电影正在成为中国文化对外传播的重要载体,有待从文化符号传播、情感传播及社交媒体传播等方面出发,提升中国动画电影的国际传播力与影响力,实现中国故事与中国形象的有效传播。
The entry of Chinese animated films into overseas markets is of great significance for disseminating Chinese stories and building China's image internationally.The international dissemination of Chinese animated films should focus more on showcasing the spirit of dialogue,openness,and inclusiveness in the community,spreading national culture through cultural symbols,and expressing common human emotions in cross-cultural contexts.In communication practice,there are currently difficulties in the international dissemination of Chinese animated films,such as misreading in overseas contexts,simplification and homogenization of cultural symbols,and low social media presence.Chinese animated films are becoming an important carrier for the external dissemination of Chinese culture.It is necessary to enhance the international dissemination and influence of Chinese animated films from the perspectives of cultural symbol dissemination,emotional dissemination,and social media dissemination,in order to achieve effective dissemination of Chinese stories and images.
作者
高欢
GAO Huan(School of Literature and Journalism,Inner Mongolia University,HohhotInner Mongolia,010021,China)
出处
《文化创新比较研究》
2023年第11期170-175,共6页
Comparative Study of Cultural Innovation
关键词
国际传播
中国动画电影
中国故事
文化符号
共同情感
社交媒体
International communication
Chinese animated film
Chinese stories
Cultural symbols
Common feelings
Social media
