摘要
数字时代的生产要素正在重新组合以创造新的消费需求或挖掘潜在需求,成为供给创造需求的载体。数字经济影响创新驱动的要素包括供给创新与需求创造。其中,供给创新以技术创新、原材料创新以及组织创新的形式呈现,需求侧变革则呈现出场景创新、数字营销创新以及渠道创新的特征。运用国内智能手机行业的数据对数字经济背景下创新驱动的影响因素和完成路径进行实证分析,结果表明:数字经济下创新驱动遵循“供给创新—需求变革—消费增加”的路径,而且供给曲线和需求曲线的交点呈现数量递增趋势,供给创新与需求变革互动实现“供给创造需求”。因此,应将数字产业以点带面辐射至市场经济各个领域,挖掘潜藏在数据中的产品价值和用户价值以推动需求变革并构建与创新驱动相适应的一体化管理体系。
The factors of production in the digital age are being recombined to create new consumption demand or tap potential demand,and become the carrier of supply to create demand.This paper holds that the factors that digital economy affects innovation drive include supply innovation and demand creation.Among them,supply innovation takes the form of technological innovation input innovation,and organizational innovation,while demand-side reform takes on the characteristics of scene innovation,digital marketing innovation and channel innovation.Furthermore,this paper makes an empirical analysis on the influencing factors and completion path of innovation drive under the background of digital economy by using the data of domestic smart phone industry.The results show that innovation drive follows the path of“supply innovation---demand change---consumption increase”under the digital economy,and the intersection of supply curve and demand curve shows an increasing trend,and supply innovation and demand change interact to realize“supply creates demand”.Based on this,it is suggested that the digital industry should be radiated to all fields of market economy,and the product value and user value hidden in the data should be tapped to promote demand reform and reconstruct an integrated management system that is compatible with innovation drive.
作者
朱祖平
娄小亭
张宇航
Zhu Zuping;Lou Xiaoting;Zhang Yuhang(School of School of Economics and Management,Fuzhou University,Fuzhou,Fujian,350108)
出处
《福州大学学报（哲学社会科学版）》
2023年第3期39-52,170,171,共16页
Journal of Fuzhou University(Philosophy and Social Sciences)
基金
国家社会科学基金重点项目“基于组织设计的数字经济趋势下企业组织变革研究”(19AGL017)。
关键词
数字经济
创新驱动
供给创造需求
管理重构
digital economy
innovation drive
supply creates demand
management reconstruction
