摘要
品牌设计的“无形”是内核,展现文化底蕴和文化价值,“有形”是内核外化的过程,表现为艺术呈现。文章分析“有形”和“无形”的密切联系,及其达到内外统一的应用方式。
The"intangible"of brand design is the core,showcasing cultural heritage and value,while the"tangible"is the process of externalizing the core,manifested as artistic presentation.The article analyzes the close relationship between"tangible"and"intangible",and its application methods for achieving internal and external unity.
出处
《丝网印刷》
2023年第10期64-67,共4页
Screen Printing
关键词
品牌形象
设计
文化价值
brand image
design
cultural values
