摘要
中原传统文化博大精深、内涵丰富,在浩瀚的历史中传承数千年。将中原传统文化融入国际服装品牌,促进中原传统文化的融合与创新。在打造具有中原传统文化的国际服装品牌之前,必须对中原传统文化进行深入研究,增加品牌设计的文化底蕴,树立国际品牌意识。本文以中原传统文化为切入点,在阐述中原传统文化主要内容的基础上,探讨国内外服装品牌的现状,概括出国内外国际服装品牌的差异化,基于用中原传统文化打造国际服装品牌的战略研究,提出几点发展建议:以中原传统文化为核心,打造“差异化”国际服装品牌;实施整体品牌战略等,极具实践价值与现实意义。
The traditional culture of Central Plains is a rich and profound heritage,which can be integrated into international clothing brands to promote innovation.Before creating such a brand,a deep understanding of the traditional culture is necessary to establish brand awareness and cultural heritage.Based on the strategic research of using the traditional culture,the suggestion is to create a differentiated international clothing brand with the traditional culture as the core and implement an overall brand strategy for practical significance.
作者
吴梦如
骆丹凤
WU Mengru;LUO Danfeng(Zhengzhou Polytechnic Vocational College,Zhengzhou 451150,China)
出处
《鞋类工艺与设计》
2023年第11期12-14,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
中原传统文化
服装品牌国际化
品牌战略
traditional culture of the central plains
internationalisation of clothing brands
brand strategy
