摘要
在当前新媒体时代下,媒介融合趋势已经不可逆转,为了进一步提升电视台播音主持人的影响力,电视播音主持人必须准确定位自己在传统媒体和新兴媒体中的角色,要主动学习新媒体技术,实现与新媒体融合发展。因此,为了更好地促进电视台播音主持工作的开展,对电视台播音主持人角色定位和价值进行研究具有重要的现实意义。介绍了电视台播音主持人发展现状,对跨媒体传播的电视台播音主持人角色定位与价值进行研究分析,并探索出在找好自身定位时仍要不断提高自身专业素养并做好服务工作的新道路。
In the current era of new media,the trend of media convergence has become irreversible.In order to further enhance the influence of TV broadcast hosts,TV broadcast hosts must accurately position themselves in traditional media and new media roles,and actively learn new media technologies.Realize the integration and development of new media.Therefore,in order to better promote the development of TV broadcasting and hosting work,it is of great practical significance to study the role orientation and value of TV broadcasting hosts.Introduced the current situation of the development of TV hosts,researched and analyzed the role positioning and value of TV hosts in cross-media communication,and explored a new way to continuously improve their professional quality and do a good job in service when finding their own positioning.
作者
许佳
XU Jia(Anshun City Radio and Television Station,Anshun 561000,China)
出处
《中国有线电视》
2023年第5期65-67,共3页
China Digital Cable TV
关键词
跨媒体传播
电视台播音主持人
角色定位
cross-media communication
a television presenter
development status
role orientation and value
