摘要
宠物食品一直是我国饲料产品出口的重要品项。省级面板数据分析得知,山东省、浙江省和江苏省占据的宠物食品出口份额非常高,为我国宠物食品出口代表性省份。通过测算我国宠物食品出口国际竞争力及省级出口占比发现,虽然宠物食品出口数量持续增长,但是相关产品出口价格持续走低,导致我国宠物食品国际竞争力持续下降。结合企业出口经验,分析认为我国宠物食品出口存在的国际竞争力不强、出口价格偏低、品牌效应较弱等问题。本文在探究产生原因基础上提出利用跨境电商新贸易方式拓展国际市场,通过线上品牌效应提升产品附加值等建议,以促进我国宠物食品产业和企业高质量发展。
Pet food has always been an important item in the export of Chinese feed products.According to the analysis of provincial panel data,Shandong,Zhejiang and Jiangsu provinces account for a very high share of pet food exports,and are representative provinces of pet food exports in China.By calculating the international competitiveness of China's pet food exports and the proportion of provincial exports,it is found that although the export volume of China's pet food continues to grow,the export prices of related products continue to decline,resulting in a continuous decline in the international competitiveness of China's pet food.According to the analysis,China's pet food exports have problems such as weak international competitiveness,low export prices,and weak brand effects.On the basis of exploring the causes,suggestions were put forward to use the new trade mode of cross-border e-commerce to expand the international market,and to enhance the added value of products through online brand effects,so as to promote the high-quality development of my country's pet food industry and enterprises.
作者
刘永泉
孙奇
史宇涛
LIU Yongquan;SUN Qi;SHI Yutao(Jiaxing Vocational and Technical College,Jiaxing,Zhejiang Province 314036,China;Jiaxing Sanchi Technology Co.,Ltd.,Jiaxing,Zhejiang Province 314001,China;Angel Yeast Co.,Ltd.,Yichang,Hubei Province 443003,China)
出处
《中国饲料》
北大核心
2023年第11期114-118,共5页
China Feed
基金
浙江省商务厅2022年度项目(2022ZSY081)。
关键词
宠物食品
国际竞争力
出口贡献
pet food
international competitiveness
export contribution
