摘要
通过对新疆乌鲁木齐县进行实地拜访和问卷调查,借助Kano模型作为研究基础,对农民满意度影响进行分类和优先顺序排列,结合Better-Worse系数聚类统计法,将人群分为青年、中年和老年3类,分析检验不同年龄段人群对16项公共文化需求在4种需求类型中的聚类情况和影响程度。结果表明,不同年龄段人群对必备型需求、期望型需求、魅力型需求和无差异型需求的侧重点不同,因此先应针对所有年龄段人群优先提升必备型需求;其次持续改善期望型需求和魅力型需求;最后综合协调无差异型需求。
Through the field visit and questionnaire survey in Urumqi county,Xinjiang,with Kano model as the research basis,the impact of farmers’satisfaction was classified and prioritized,and combined with Better-Worse coefficient clustering statistical method,the population was divided into three categories of young,middle-aged and elderly,and the clustering situation and impact degree of 16 public cultural needs of different age groups in four demand types were analyzed and tested.The results showed that different age groups had different emphases on essential needs,expectant needs,charismatic needs and undifferentiated needs.Therefore,priority should be given to promoting essential needs for all age groups;secondly,expectant needs and charismatic needs should be continuously improved;finally,undifferentiated needs should be comprehensively coordinated.
作者
刘志有
魏冉
曲秀武
郝潘潘
LIU Zhi-you;WEI Ran;QU Xiu-wu;HAO Pan-pan(School of Public Management,Xinjiang Agricultural University,Urumqi830052,China)
出处
《湖北农业科学》
2023年第5期241-246,共6页
Hubei Agricultural Sciences
基金
新疆维吾尔自治区社会科学基金项目(20BGL087)。
