摘要
新国潮是在现代消费社会语境下诞生的融合中华传统文化和时尚潮流文化的新文化现象,从最初的国潮演变为颇具普遍性的新国潮产业活动及社会文化症候。随着Z世代文化在当前社会诸多领域的影响力不断凸显,新国潮通过巧妙融入传统文化符号实现了较高的文化认同,呈现出从小众化向大众化的演变趋势,不仅丰富着社会文化的体验形态,也一定程度彰显着中华民族的文化自信,为当下年轻群体深入感知传统文化魅力提供了契机。新国潮文化通过特定的物质或精神产品载体实现着显著的社会效益、经济效益与文化效益。然而,新国潮文化现象的持续,还需充分体察文化市场的消费需求,挖掘潜在空间与多元实现路径,提升新国潮相关产业的成熟度,以实现更好的传播效果与文化认同。
New China-Chic is a new cultural phenomenon born in the context of modern consumer society,which integrates traditional Chinese culture and fashion culture,and has evolved from the initial China-Chic to the universal New China-Chic industrial activities and social cultural symptoms.With the growing influence of"Generation Z"culture in many fields of the current society,New China-Chic products can achieve high cultural identity by skillfully integrating traditional cultural symbols,showing the evolution trend from minority to popularity,which not only enriches the experience pattern of social culture,but also demonstrates the confidence of Chinese culture to a certain extent,providing a good opportunity for the current young groups to deeply perceive the charm of traditional culture.The New China-Chic culture is achieving significant social,economic and cultural benefits through specific material or spiritual product carriers.However,to make the New China-Chic cultural phenomenon durable,we still need to fully understand the consumption demand of the cultural market,explore the potential space and multiple realization paths,and improve the maturity of the New China-Chic related industries to achieve higher communication effects and cultural identity.
出处
《学习与实践》
CSSCI
北大核心
2023年第5期121-131,共11页
Study and Practice
基金
中国博士后第72批面上资助项目(项目编号:2022M720822)
浙江省哲学社会科学规划项目(项目编号:23HQZZ13YB)
教育部人文社会科学青年基金项目(项目编号:19YJC760021)。
关键词
新国潮
消费语境
传统文化
潮流形态
New China-Chic
Consumption context
Traditional culture
Trend pattern
