摘要
随着电子商务平台消费者数量的与日俱增,物流配送要求也越来越高,电子商务企业为了能够最大限度地降低物流成本,同时又能够在较短时间内将消费者购买的物品送达,就需要充分利用大数据优势,强化电子商务物流配送的管理,在配送路线、区域等层面采用最佳的计算方法并进行合理规划,同时还要考虑人员、设备、技术等多方面因素,进而提高配送时效性。文中以大数据为切入点,在对电子商务物流配送现状进行分析的基础之上,探讨基于大数据的电子商务物流配送面临的困境,并提出了几点针对性的建议。
With the increase in the number of consumers on e-commerce platforms,the requirements for logistics distribution are becoming higher and higher.In order to minimize logistics costs and deliver goods purchased by consumers in a relatively short time,e-commerce enterprises need to make full use of the advantages of big data and strengthen the management of e-commerce logistics distribution.The optimal calculation method and reasonable planning are adopted in the distribution routes and regions,while personnel,equipment,technology and other factors are also taken into account,thus improving the timeliness of distribution.This paper takes big data as the entry point,based on the analysis of the current situation of e-commerce logistics distribution,discusses the predicament of e-commerce logistics distribution based on big data,and puts forward several targeted suggestions.
作者
卢樱桃
LU Ying-tao(Shanxi Traffic Technician College,Jinzhong 030800,China)
出处
《物流工程与管理》
2023年第5期83-85,共3页
Logistics Engineering and Management
关键词
大数据
电子商务
物流配送
big data
e-commerce
logistics distribution
