摘要
直播带货助力经济发展的同时,平台主播兜售“三无”商品、假冒伪劣商品、售后不力等灵活的侵权行为也无孔不入。在现行法律框架下,保护消费者合法权益需要对主播的法律身份、法律依据适用及赔偿责任具体承担予以明确,构建整治主播带货“翻车”等问题的长效机制,营造健康的直播环境。
While selling goods through live streaming promotes economic development,platform anchors also engage in flexible infringement behaviors such as selling products without production date,quality certificate and manufacturer.Counterfeit and shoddy goods,poor after-sales and other flexible infringements are also per⁃vasive.Under the current legal framework,protecting the legitimate rights and interests of consumers requires clarifying the legal identity,application of legal basis,and specific liability for compensation of broadcasters.Constructing a long-term mechanism can address issues such as“rollover”of broadcasters’products,and cre⁃ate a healthy live streaming environment.
作者
邹开亮
陈梦如
ZOU Kailiang;CHEN Mengru(School of Humanities and Social Sciences,East China Jiaotong University,Nanchang,Jiangxi 330000,China)
出处
《宜宾学院学报》
2023年第5期56-61,91,共7页
Journal of Yibin University
基金
国家社会科学基金项目“算法控制下网约劳动者权益保障困境与制度创新研究”(21BFX126)
江西省研究生创新专项资金项目“网约工劳动权益保障问题研究”(YC2020-S351)。
关键词
直播带货
主播
赔偿责任
selling goods through live streaming
anchor
liability for compensation
